Life in Motion is the theme of this 123rd annual event. The parade features more than 3,500 parade participants, including bands, equestrian units, floats, novelty units and veterans section. The festival follows with lots of fun family activities, music, a wide variety of food booths and the awards ceremony in Downtown Santa Rosa in Courthouse Square.
The Parade will start at the corner of Sonoma Avenue and E Street and proceed north on E Street, turning left onto 4th Street and travel west on 4th Street to B Street. It will then turn left on B Street heading south to 3rd Street, turning left on 3rd Street, heading east to Mendocino Avenue, then turning right on Mendocino Avenue ending at the intersection of Mendocino Avenue and 1st Street.
The parade is put on by Luther Burbank Rose Parade & Festival Inc., a private nonprofit corporation operated by a volunteer board of community leaders. They work year round planning and preparing for the event.